![]() So, always explain the benefits to your audience and how your wholesale clothing is going to improve their lives. For example, lace is great for lightweight fashion knit is great for warmth during the winter business-casual dresses can be worn from the boardroom to the bar, etc. Emphasize The BenefitsĮvery product description should highlight the benefits your customers will receive from your product. So, channel your seductive sensory side and select words that people will automatically be gravitating towards due to their senses. A great product description will always be infused with words that speak to the five senses – sight, smell, sound, taste, and touch.įor example, that “lightweight sheer dress that flows flawlessly through the floral scents of summer” sounds much more appealing than, "a soft summer dress". Once you have determined who your ideal customers are and the type of vocabulary that appeals to them, it’s time to start brainstorming some sensory words. So, remember to speak to your ideal customer within the product descriptions in the same way that you would speak to them if they were to walk into your storefront. However, when used properly, slang can work wonders, particularly when addressing a younger crowd. For example, you wouldn't want to use slang words such as, "Bae” or “Slay” to sell formal wholesale clothing, nor would you use these words to sell to a fancy, elegant store owner looking for a new wholesale supplier. You must make sure that you are using words that relate to your ideal buyer. Though, this tip for writing converting product descriptions does need to be done carefully, as there is a fine line between innocent humor and offensive, tacky and over-the-line humor. Having the ability to make your potential customers laugh and smile helps create a bond that keeps them coming back. Make Your Customers LaughĬonsider adding some humor into your product description. This will allow you to cater your product descriptions to customers who are likely to buy. Instead, take time to determine who your ideal buyer is. So, if you don’t know who you’re writing your product descriptions for, don’t start writing. Without knowing who your buyer is, you are unable to provide them with an engaging product description that appeals to them specifically. Instead, there are various things you need to take into consideration when writing your product descriptions to ensure that they entice, captivate and sell to your target audience rather effortlessly. However, writing product descriptions isn't as simple as throwing some enticing words together to emphasize the use and quality of your fashionable products. The number one rule to selling anything online is to write killer product descriptions (in addition to having a quality wholesale fashion supplier, of course). Without great fashion product descriptions, it can be difficult to sell your items. ![]()
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